Bogarta Casino Hotel & Spa in New Jersey may soon be replacing their long standing iGaming partner bwin.party with services from GAN.
Bogarta has been reconsidering their partnership with bwin.party since it was acquired by holdings company GVG Holdings Plc earlier this month.
GAN – the new partner
GAN formerly known as GameAccount Network entered a partnership in December 2015 to provide Bogarta with their free-to-play Simulated Gaming product. If Bogarta can get regulatory approval from the state of New Jersey and then decide to grant the contract to GAN, they can link their free-to-play product to the casino’s ‘My Bogarta Rewards’ system to lure customers back to the venue. GAN would then also be allowed to go ahead and install their iGaming platform, GameSTACK, in to Bogarta’s Atlantic City property.
Bogarta is an established brand in the New Jersey’s regulated online gaming market. Dermot Smurfit, Chief Executive Officer of GAN stated that GAN has the market position to serve as an enterprise-level solution for both Simulated Gaming and real-money Regulated Gaming. He also added that they already have the single technology platform that can serve both purposes if needed.
Bigger future plans
Bogarta plans to start offering their Simulated Gaming services to their out of state patrons later this year; if GAN is given the contract, they can simultaneously provide real money Regulated Gaming to the patrons resident in New Jersey. Tom Balance, president and chief operating officer of Bogarta stated that in the instance GAN and Bogarta do go into partnership, the brand power of Bogarta and capacity and experience of GAN can certainly pave the way to a successful future. He added that the launch will add another element to the range of offerings that Bogarta already provides for their customers. Finally, if they wish to extend the contract, GAN already has a real money Internet gaming product ready to launch.
The Borgata Casino Hotel & Spa, operate online services of Party Poker and the World Poker Tour, in New Jersey. Through its partnership with Party Poker, they often combine live events at the Borgata Poker Room and World Poker Tour events with online tournaments. BorgataCasino.com also offers a full slate of casino games including slots, table games and video poker for their customers.