TwinSpires, a popular online and mobile betting service, has signed a multi-year agreement to become an official partner of the Breeders’ Cup. As one of the top horseracing events in the United States, this partnership is sure to put the TwinSpires brand on display.
While the length of the agreement has not been disclosed, here is what we do know: TwinSpires will now be the official wagering partner of the Breeders’ Cup, as well as the title sponsor of the Breeders’ Cup Sprint race.
What does this do for TwinSpires?
While TwinSpires is paying a lot of money to become the official wagering partner of the event, the company will make out in the end thanks to a robust media plan that includes digital, print, and television advertisement.
In a statement, TwinSpires’ vice present of marketing added the following:
“The Breeders Cup Championship races are amongst the best racing content on the planet and it’s a natural fit for us to be the official wagering partner.”
On the flipside, Breeders’ Cup officials are just as excited, with its CEO noting:
“The high quality and standards of brand excellence and popularity of TwinSpires for its wagering customers are a perfect fit for our championships.”
TwinSpires is one of the top online horseracing betting platforms in the world. And of course, the Breeders’ Cup needs know introduction. With the two combining forces, this is truly a winning scenario for everybody involved.