William Hill Sports Book Review

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Product is rated as #4 in category Sportsbooks
Bonus Offer10
Odds Variety8.5
Payment Options9
Customer Support9

$500 Bonus Terms: 

  • No rollover required
  • Qualifying first bet must lose
  • Free bet must be used within 7 days
  • Valid for new customer accounts only


William Hill Sports Book Review
William Hill Sportsbook Logo
$500 Bonus Terms: 
  • No rollover required
  • Qualifying first bet must lose
  • Free bet must be used within 7 days
  • Valid for new customer accounts only
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Welcome Bonus

Minimum Deposit of $50

William Hill has a lot to prove. They may dominate the EU online gambling market, but the US is a tough nut to crack. The sportsbook features outshine some of its competitors, but “all that glitters” is not gold.

My William Hill NJ Sports Book review reveals all the details about the free bet offer. As a teaser, the sportsbook comes with one of the best in-play betting platforms.

9.1Expert Score
William Hill Sports Book Review
Traditional and Excellent Sportsbook
William Hill clearly excels in certain areas. However, some basics are missing, like cash out and loyalty rewards. On the other hand, they are one of the most prominent bookmakers with live streaming. Their bonus terms are short, yet extremely favorable.
Bonus Offer
Odds Variety
Payment Options
Customer Support
  • Live Streaming
  • Transparent terms of use
  • Generous welcome bonus
  • Responsive customer support
  • Complete odds offer
  • Cash Out not available yet
  • The user interface could be improved

Welcome Bet – New Customer Offer

William Hill keeps me on my toes by changing the welcome offer monthly. Right now, receive a welcome bet, up to $500. Before you get your hopes too high, the welcome bet offer comes with a set of rules.

The offer states you can get “up to $500”, but it comes at a price.

Sign up with the promo code PLAYINGLEGALRF and deposit!

Besides, there are a few more terms to be aware of.

Bonus Terms

  • The minimum qualifying deposit is $50.
  • The qualifying wager MUST lose.
  • The free bet must be used within 7 calendar days.
  • Any attempt to withdraw before wagering voids the free bet.
  • There is no rollover requirement.
  • This William Hill free bet offer is valid until Feb. 28, 2021.

How do you use the William Hill Free Bet?

Remember that first and foremost that a free bet is a promotional bonus that is not cashable. So, this means that the William Hill Free Bet can only be used in certain instances. Your first qualifying wager must lose. Also, requesting a withdrawal during your Free Bet promotional period voids it. 

Fortunately, according to the House Rules, there aren't any big restrictions on the Free Bet except that you can't split the Free Bet on multiple results. In detail, don't use the Free Bet on a round-robin, full covers, or specialty wagers. Also, you can't just partially redeem the Free Bet. Use it or lose it, especially within the promotional period of 7 days. 

My recommendation on how to use it is to bet the entire Bet qualifying amount (if you deposit $250 and receive a $500 free bet) of $500 on a straight wager of a sporting event of your choice. To specifically wager your Free Bet on, it truly depends on how risk-averse you are. 

Ongoing Betting Promotions

William Hill clearly wants to adapt to what sports bettors desire. Despite UK origins, close attention is paid to American sports within the promotions page. At the time of writing this William Hill sportsbook review, there were 10 promotions, each better than the other in its own way. Of course, it all comes down to what you want to bet on.

Baseball was dominant with 3 promotions out of the total 10 in there. The NHL came in second with 2 promotions, whereas the rest went to NFL, the NBA, and one promotion went to the Indy500.

Bettors who are into parlay bets should seriously consider William Hill as their next stop. There is clearly a trend going on here, and I don’t think it will stop any time soon.

Then again, these are just ongoing promotions, and they are subject to change. Take this segment as something that can change depending on seasonality for the most part.

Sports Betting with William Hill

The brand is synonymous with betting. One might say that Will Hill himself started the modern betting industry as we know it today, back in 1934. Obviously, this in no way affects you or me at present.

With the betting bonuses covered, it's time to take you through what's under the hood at William Hill, along with what comes in the toolbox!

Let's start with the sports available and what you can expect.

Featured Sports

Aussie RulesBadmintonBandyBaseballBasketballBoxingCricketCyclingDartsFootballGolfIce HockeyMLBMMAMotor SportsNASCARNBANCAANFLNHLSoccerTable TennisTennisUFC

It is a complete sportsbook, one that fits all appetites. Besides the top sports covered in detail below, William Hill offers odds on soccer, tennis, golf, boxing, rugby, plus more.

Bear in mind that the amount of sports varies, but note that the important ones are fully covered.


As expected, William Hill offers football odds, including on NFL and NCAA games. A strong plus to William Hill regarding football betting is the ease of navigation through all available games. For example, quickly find football games within a specific conference if you desire.

William Hill offers NFL odds a couple of weeks before the actual game takes place. As game day approaches, more bet types and props are offered.


The NBA takes the spotlight, then followed closely by NCAA and WNBA. Of course, this completely depends on the season. Futures are in an entirely separate category and neatly organized. Additionally, the types of bets available are downright incredible in terms of quantity.

My tip for if any basketball game catches your attention,  click on “More bets” and check out the full spectrum of bets available!


Nothing out of the ordinary here. To be more specific, at the time of writing this review, the World Series played out. For each game, a total of 75 bet options were available. Surely, non-baseball fans would be lost in the sheer volume of bets available at William Hill.

Ice Hockey

As far as hockey goes, bets are neatly categorized, similar to basketball. Find the NHL futures separately and easily, plus the full William Hill Sportsbook hockey bets are available right on top. Even further up, the featured bets and games are highlighted, calling your attention.

Odds Comparison

At PlayingLegal, I compared the odds of a regular-season NBA game between the Brooklyn Nets and Toronto Raptors.

Aug. 19, 2020Brooklyn NetsToronto RaptorsVig %
william-hill-logoWilliam Hill+600-9004.29%
Unibet LogoUnibet Sports+575-8354.12%
BetAmerica Sportsbook LogoBetAmerica+565-8754.78%

William Hill's sportsbook sits in the middle compared to one newcomer to the NJ sportsbook landscape versus one that's been on the market for a few years now.

This is why I always recommend shopping around for the best odds available because different sportsbooks vary.

Betting Feature

All of the basic bet types are available at William Hill, which is to be expected. However, there's more than just the basics. Here's a sample of the bets you'll find when you're perusing the William Hill odds:

  • Moneylines
  • Point Spreads
  • Parlays
  • Teasers
  • Totals
  • Alternate Lines
  • Props
  • Futures
  • Runlines
  • Pucklines

Cash Out

Unfortunately, William Hill does not currently offer cashouts. Not offering the ability to cash out is a real detriment, as having the option would be nice if you want to take your partial winnings.

Other sports betting sites such as BetMGM Sports do, so it is not unreasonable to expect the feature of cashouts. In fact, William Hill should add cashouts as soon as possible to stay competitive with other sportsbooks. Fortunately, I conducted some in-depth research into cashouts. William Hill mentions cashouts in their House Rules within the mobile app, which strongly hints that this feature will be added in the future.

Blog and Stats

Forget about getting pre-game data through William Hill for now. I couldn't find any stats for past performance, and there is no blog section. On the other hand, tips aren't something I look for by default. However, I like to hear what advice experts offer.

Ideally, I'd like to see both added. Then again, this appears to be a feature that online sportsbooks add a few years after establishing a decent customer base.

As an example of what should be offered, check out the NFL Draft Hub offered by FanDuel Sportsbook.

Maximum Bet and Payout Limits

On the other hand, William Hill is very clear about the “House Rules” and the payout limits. Think of payout limits, almost like “winning limits.”

Here are William Hill's payout limits per sport:

Surprisingly, a fair number of other online sportsbooks do not show any payout limits at all. Overall though, this does not appear to be an issue for the majority of sports bettors. Yet, for those that like to place higher amounts or go for “virtually impossible” parlay bets and excessive multis, payout limits may affect the outcome.

“If it's not on the wall, it's not a rule,” translates into, “if it's not in the terms and conditions, it's not a rule.” Transparency is truly something to be valued.

Betting Limit

  • Minimum bet limit: $0.10
  • Maximum bet limit: $10,000

Based on the details provided at William Hill, you can bet between $0.10 and $10,000 per bet slip. Obviously, the higher the bet, the higher the possible payout, which needs to be vetted by traders.

Again, when comparing to other competing sportsbooks, William Hill wins in terms of transparency. Whereas other online sportsbooks like to assess how much a customer can bet individually.

Moreover, the minimum bet limit at most other online sportsbooks is $0.50. Not truly a big deal, but with more options available such as lower minimum bet limits, the better you can make your own betting decisions.

In-Play Betting

William Hill's interface for the in-play betting platform is downright impressive. Unfortunately, that's not something that I can say about the pre-game sports betting section. Clearly, William Hill has room for improvement there.

Circling back, the in-play betting current stats are easy to follow. Moreover, follow the game by following the “virtual playing field.” However, I must caution you not to solely rely on the virtual playing field with scores or time as it may not be 100% accurate. Yet, this is a nice option to have in case you have no other options to watch or follow the game.

Also, William Hill offers live text commentary. Again, not the best option compared to, say, Live Streaming. However, in the event, you have no other alternative, it works.

Finally, you can find more in-depth stats on the game by accessing the stats tab. Although this is not the most detailed stats offered, but ranks among one of the better options found.

Live Streaming

Live streaming is available at the William Hill sportsbook, including New Jersey. Note that not all games or events are available for live streaming. Due to copyright issues and regional blackouts, it really depends on what live streams are available. Hopefully, more live streams will be available, thanks to the partnership with ESPN.

To access a live sports stream, go to the in-play betting tab. Then, find the game you desire to watch. The live stream button is located on the four buttons' right, just under the “virtual playing field.”

William Hill Mobile App

Less is more, and this is true at William Hill. Everything is where you would expect to find it. Besides, the William Hill app is all-inclusive, including both the casino and the sportsbook. Also, switching between the sportsbook and casino is easily done.

An improvement that I would like to see is the search box should be more visible. For now, it isn't easy to find unless you are a seasoned sports bettor. To find the search box, tap on the “All Sports” button, and scroll to the bottom. Now, you can search for events or sports.

How to Download

  1. Visit the William Hill website.
  2. Click the Download button.
  3. Once the App is downloaded, install it.
  4. The app should appear on your home screen.
  5. Log in to start betting with William Hill.

Browser-Based Interface

Overall, the browser-based betting interface is cleanly organized, which accounts for easy navigation. Obviously, a few more advanced features are found on the desktop interface compared to the mobile app. 

In detail, while in-play betting is available on the mobile app, live data feeds are missing. Fortunately, the desktop or browser interface allows you to see the live scoring plus statistics. 

Also, the bet slip appears to be slightly different from the mobile app. The browser interface shows any current wagers in the bet slip alongside the main website. Obviously, this is due to interest in keeping screen space available on a smaller mobile device. 

Payment Methods and Withdrawal Limits

Bank TransferPayNearMePayPalPlay+SkrillVIP Preferred

Choose from a straightforward selection of payment methods at William Hill. As of Sept. 2020, William Hill NJ added PayPal as an accepted payment method. Please note that PayPal is not accepted in other states yet.

However, if you need another e-wallet, a solid alternative is Skrill. Best of all, online banking guarantees top security and convenience. The only drawback is that your deposit or withdrawal will not be instant.

The minimum deposit is $20, which, unlike other online gambling operators, is higher. On the other hand, there’s basically no upper deposit limit by William Hill.

Do note that there are maximum deposit limits per payment provider. In any case, should this become an issue, contact customer support for further help. In most cases, issues are resolved with a simple bank transfer. 

Payment MethodsWithdrawal Time
Online Banking3-5 business days
ACH3-5 business days
SkrillUp to 3 business days
Cash in PersonInstant
William Hill Prepaid Card3-5 business days
Bank Transfer3-5 business Days
VIP Preferred3-5 business days
PayPalUp to 3 business days

Featured Payment Method

Planning to be a regular bettor at William Hill NJ Sports? Then, I recommend applying for the William Hill Prepaid Card. It’s nothing extraordinary because it’s a Play+ card, but William Hill markets it under a different name. For what it’s worth, moving your William Hill funds will be much easier and more convenient.

You will have to wait 10 to 14 days to get your card from the day you are approved for your account.


Even before William Hill’s expansion in the USA, most sports bettors were well aware of the brand name. Now, it has evolved into a fully licensed sportsbook. In fact, you can even search under the short William Hill name, or use the longer, more formal, and preferred name, William Hill Sports Book.

William Hill Company Overview
Parent Company:William Hill PLC
Software:William Hill
International Licenses:UK, Spain, Italy, Sweden

Overview of William Hill in the US

William Hill, a brand that has a lot on the line, is willing to go the distance by delivering a complete online sports betting experience. In recent years, William Hill moved towards closing retail shops in the United Kingdom to focus on its online product fully. Moreover, UK customers already made the transition online, preferring the ease of sports betting on-the-go.

As for the US, which is home to a rapidly expanding sports betting industry, William Hill partnered with ESPN in Sept. 2020 as the official odds supplier. For any sports bettor located in a state with legal sports betting, look for William Hill to be directly integrated throughout ESPN

Technically, the partnership resulted due to a previous partnership with Caesars Entertainment and ESPN. Caesars and El Dorado Resorts recently completed another merger, which will see William Hill taking over sportsbook operations throughout their properties. Specifically, look for William Hill in more than 170 retail sportsbooks spanning 13 states

Currently, the William Hill Sportsbook online is available in NJ, WV, CO, NV, IN, IL, IA, VA and MI. The company is already planning for a launch in TN in the coming months.

Responsible Gambling

William Hill actively promotes responsible gaming and touts the principles of self-protection and self-help. To this end, you can set the following personal limits on your account: 

  • Deposit limits either daily, weekly, or monthly.
  • Spend limits either daily, weekly, or monthly. 
  • Daily time limit. 
  • Cool-off time limit from 3 to 30 days. 

For a more serious measure, you may temporarily suspend your account from any further gaming for a period of 3 to 30 days. Then, self-exclusion is available through the individual state's regulatory body.

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Loyalty Rewards

William Hill does have a Rewards Club, but unfortunately, it is only available at the retail sportsbook locations. Earn points for any of your wagers and redeem them for either more sports bets or other comps, which are only available at the physical sportsbook locations. 

Nonetheless, here are the Reward Club Points for each $1 bet: 

  • Straight Bets: 1 Point
  • Parlays and Teasers: 2 Points 
  • Parlay Card: 5 Points 
  • Pari-Mutuel Race: 1 Point 

Every 1,000 Points earned equal $1 in free bets but note that points earned in pari-mutuel races are not redeemable for the free bets.

Overall, it does not appear that most online sportsbooks offer loyalty or rewards programs. Perhaps in the future, as the sports betting industry continues to grow and mature, a loyalty rewards program will be implemented.

Customer Support

William Hill states that customer support is available 24/7, but this is not entirely true. Technically speaking, you can send an email anytime you want, but you will wait for a reply. In my experience, the live chat is not available late at night. Then again, there's not much to bet on, especially if you're not betting on European sports.

Indeed, offering phone support is nice but, even better texting through your mobile device is available in most states.

How to Contact

Final Verdict

Overall, this is a sportsbook with a great reputation, a huge selection of pre-match plus live betting lines, and first-rate customer service. Clearly, it is no accident that William Hill is a global sports betting giant with many customers attesting to their popularity over the last century.

William Hill Sports Book Review FAQs

How to get free bets on William Hill?

William Hill is now offering a welcome bet based on your first real money deposit. To claim your Bet on your first deposit, enter our exclusive code PLAYINGLEGALRF. Basically, if you lose your first bet, you earn a William Hill Free Bet!

How to use the free bet on William Hill?

Free bets are specific betting bonus offers that come with distinct terms. You have to place a qualifying wager on your deposit amount once, and if your bet loses, William Hill will credit your account. Remember to use your Free Bet within 7 days and that Cash Outs void your Free Bet.

Who owns William Hill?

William Hill NJ owned by William Hill PLC. The company goes way back to 1934. Over the decades, it grew, expanded across several continents. As of 2019 William Hill is in the USA. It is a publicly traded company, meaning it’s a safe and reliable company. Their sportsbook is one of the most popular ones in the world.

Do William Hill offer have live streaming?

William Hill is one of the very few online sportsbooks to offer live sports streaming. The only condition to have access to the live streams is to have a funded account. In short, the live streams will not cost you anything. You get it for free, simply by being one of William Hill’s customers.

Do William Hill have cash out?

When writing this William Hill Sports Book review, there was no cash-out option on any sports or events. However, there are some traces of cash out terms in William Hill’s terms and conditions. This leads us to believe that they might add the feature shortly.

Specification: William Hill Sports Book Review

Betting Features Bet Builder, Custom Bets, In-play betting, Live Streaming, Odds boost, Parlay, Props
Payment Options Bank TransferPayNearMePayPalPlay+SkrillVIP Preferred
Sports Australian Rules, Badminton, Bandy, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Golf, Ice Hockey, MLB, MMA, Motor Sports, Nascar, NBA, NCAA, NFL, NHL, PGA, Rugby League, Soccer, Table Tennis, Tennis, Track and Field, UFC, Volleyball, Winter Sports
William Hill Sports Book Review
William Hill Sports Book Review